You’ve reached your 65th birthday.

Congratulations you have become a charter member of the Zilver Travel Group deserving quality, respect and understanding when travelling.

Recently we attended the worlds largest Travel Tourism trade show, ITB-Berlin 2024. Meeting with over 20 Airlines we asked, “What is the approach on travel with an aging population?” The answer was simply underwhelming.

So why not do something about it?

Through a long career in aviation I worked to gather knowledge in virtually all aspects of the industry. I dialogued with hundreds of airlines, attended trade events globally, assisted with tourism and airline route development. Always learning, gaining knowledge of how people, goods and services move globally.

Recently travelling, I came to the stark conclusion … Travel for older people can simply be better, a whole lot better! The industry assumption, the needs of a 70 year old is a pain and difficult but we can be handled and processed the same way as a 25 year old just doesn’t sit well or make sense. We understand product delivery is normally identical for all with little to no consideration for age and older customer needs.

What can we bring to the table?

The problem is crystal clear. Over 800 thousand people work in the Airline sector in the USA alone. What about Europe, what about Asia? However, how many staff are over 70 and in a decision making role? Perhaps none! On that basis the challenge should be crystal clear.

We plan to leverage our career experiences through offering expertise and travel assistance when requested. Many aging travellers can use travel recommendations and booking assistance with trips to visit friends and relatives or perhaps holiday planning for adventures of a lifetime.

This website is dedicated to making travel for the Zilver generation simply easier, more comfortable and stress limited.

What we can offer the industry?

Our plan is to assist industry, airlines on understanding the needs of aging travellers while offering an opportunity to increase their revenues through stimulating travel during low and shoulder seasons. We offer to present industry the opportunity to understand and adjust.

It’s our quid pro quo. Together we can stimulate market penetration in return for an improving travel experience for aging travellers.

Consider the three pillars to embarking on a journey.

• Wanting and Healthy enough to Travel

• Having the Funds to Travel

• Having the Time to Travel

Millions over 65 possess the three pillars. But more importantly, the Time Pillar is owned by seniors. Being able to travel when they want without restriction. Making travel simpler and more attractive for the Zilver generation provides a strong and interesting opportunity to stimulate business during shoulder and low seasons.

Invite us, we’ll come to your HQ to dialogue, tell the story. Let us work together to grow the Zilver, aging opportunity.